It is about Twitter again. I spoke about how the CRM can look like in the following years, I explained how companies can identify the customer preferences through the web. Well it seems that the companies like Salesforce are taking advantage of this new step of the CRM and they integrated CRM with Twitter.
The integration will be available with the Salesforce Service Cloud package, which already connect customer service applications with cloud computing sites like Facebook, LinkedIn and Google.
The information that this integration can provide to companies is simple, they will be able to search through the ‘tweets’ that happen on Twitter every day to find out relevant conversations. Once an relevant tweet has been identified, a company can capture and monitor the conversation by creating a record in the Service Cloud that tracks the original post and the next replies of that.
“With Salesforce CRM for Twitter, enterprises can replicate this experience by keeping track of the conversations happening right now on Twitter.”
Micro blogging, CRM, Customers, Companies connected. Lets start a new generation of CRM
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Yeah, the future of CRM is closer to the costumer than ever.
What is doing Oracle about this?