Google Insights and CRM

Last week I discovered Google Insights and as we do in this blog, I tried to connect it to CRM . This tool was initially launched with the advertisers in mind, and adds some cool new features like a world heat map to graphically display search volume and regional interest. It provides us a tool to understand and find out behaviors.

I search for CRM in the world and lets see the results:

• Interest over time: In order to get a fair conclusion lets see what is “interest over time”. The graphic is clear. The interest of CRM is less now than in 2004.

• Regional interest:In this case we should be careful. We must take into account that the search index represents how many searches have been done for CRM, relative to the total number of searches done on Google over time. So when we observe some countries with a high search volume we should think why.

• Search terms related CRM: Here Google Insight came up with some surprisingly result. The first thing that catches my attention were the rising searches of Vtiger CRM (+1.400%) but also Sugar CRM (+650%) both of them opensource CRM. Where is Oracle CRM On Demand and Salesforce?

As conclusion Google Insights helps us to compare the world’s interest on any topic. And after we had a look the results:

• Why is the interest of CRM less than in 2004?

• Why are the opensource CRMs a rising searches?

• Why dont CRM companies don’t use Google Insight to focus the marketing campaigns where they are not so popular as they competitors?

• Why the sales people don’t use it to know what are the customers interested in?

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