My colleague Yusuf recommend me to watch this interesting conference. Kevin Kelly shares a fun stat: The World Wide Web, as we know it, is only 5,000 days old. So the question is, how can we predict what’s coming in the next 5,000 days?
Kevin Kelly talk about how at the beginning, the internet was just a net: linking computers, in 2009 we have a net linking web pages but what is coming next? Kevin Kelly calls it: linking data withing the web… thats is interesting. How can we connect these concepts with CRM?
If the web gets into what Kevin expects it will, then the conclusion is that it will know everything about you, everything about what you like, everything that you are doing and what are your interest and preferences. It is scary if you are customer but imagine you are a company interested in providing the best services to your customers. But I would like to go deeper.
Now in 2009 customers are used to rate products, to express their preferences, to say how the product should be in the future, to influence other customers to buy one brand, to open themselves to the companies in term of behavior. So if now the customers are providing this information to the world we can wonder if the companies should buy a product to get information about their customers or if can be a better idea to get a service to identify all these information and make it useful for the company.
As conclusion we probably should speak about “the cloud” and cloud computing. In the CRM market one Salesforce is currently providing platforms for building and running custom applications “in the cloud”, they call it PaaS (Platform as a Service). But also Oracle may be the next one if we read the words of the Executive vice president of product development Chuck Rozwat in Oracle Open World:
“The currently experimental market will mature into a service for businesses as people will migrate more and more serious/mission critical applications to the cloud”
In the next post we will speak about “cloud computing”.
Enjoy the video
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