We see how different companies are going into bankruptcy since this “credit crunch” has started. However, we must say that there has not been “big” collapses in IT companies. They have not been that affected as much as other industries. Anyway, they have indeed had:
- Reduction of their sales.
- Reduction of the forecasting.
- Depreciation of their value in the Stock Exchange.
Regarding the third point, we have seen how shares of big companies from the industry have been reduced across 2008 fiscal year (this is nothing new, if we have a look at the stocks all over the world); Moreover, we have also seen how they are announcing their “new innovative” strategies, very often with workforce cut-downs (as well as other operative costs) to be able to cope with this “transition period”. So well, what they are showing in the Stock Exchange that this could be a real picture of the realistic situation they are having.
Because in this blog we are supposed to be talking about CRM ( Customer Relationship Management), and just a an start-up, I want to throw out a reflexion: “watch very carefully what the capitalization of your provider is, and then compare it with against their competitors.” Would you base the decision on your provider situation?. I my own company, I would do it?. My customer Data should be in “the right place”.
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Hi, good post!
Congratulations for your post, it remembers me that we are going deeper into a flatten world (http://www.thomaslfriedman.com/bookshelf/the-world-is-flat).
You mentioned that “…relationships in the market have changed, and guess what, to the customer side!” I would add that specially in the business world, customers have realised that there is strength in numbers (La unión hace la fuerza). It’s the community who moves all around IT (opensource, new standards,…) and customers are acting as a community to bring the market relationship onto their field.
Social tools are being used by customers and companies (buyers and sellers) equally, developping new kinds of relationships… is CRM the answer? YES
My comment was addressed to the following post “How Twitter has changed the relationship company-customer”, I don’t know why it appeared into this one.